Search Engine Optimisation plays a crucial role in creating awareness for products, services, and even businesses. There are several benefits than can be gained from SEO such as increase in sales, increase in website traffic, and many other benefits. But in other to properly reap the full benefits of SEO, it must be properly planned and implemented.

 

There are various factors that determines the ranking of a site on search engine sites. In this post, we will talk about some of those factors that contributes to the ranking of a site on Google. Some of these factors are as follows:

 

Security of a site

 

One of the areas that contributes to the ranking of a site on Google today is how secure the site is. Recent findings showed that sites that have a higher level of security tends to have a good ranking on Google. So, if you are looking to improve your ranking on Google search result, then you need to improve the security of your site.

 

Inbound links from high authority sites

 

Another factor that contributes to the ranking of a site is inbound links from high authority sites. Google bots have been programmed in such a way that when a site has a link coming from a high authority site, such a site will have a better ranking. The assumption by Google is that for a site to receive an inbound link from authority sites, then such a site must have relevant content, and this will lead to an improved ranking.

 

Relevant content

 

Finally, another factor that plays a crucial role in the ranking of a site is relevant content. If a site is regularly updated with relevant content, then such a site is likely to have a good ranking on Google result page. If you want to improve your ranking on Google, make sure it is regularly updated with relevant content.

 

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